---
title: "Business Model Innovation: Made-to-Order Fashion"
url: "https://lumosbusiness.com/analyses/business-model-innovation-factory-to-consumer-fashion/"
date_published: "2021-03-27T16:23:00"
date_modified: "2023-09-07T04:28:03"
domain: "Commerce, retail & social selling"
format: "analysis"
author: "Joel Finningley"
source: "https://lumosbusiness.com/business-model-innovation-factory-to-consumer-fashion/"
thesis: "The value lies in the garments themselves – the materials, the craftsmanship, the story – and not in the front-end brand that sells them."
---

# Business Model Innovation: Made-to-Order Fashion

**Thesis.** The value lies in the garments themselves – the materials, the craftsmanship, the story – and not in the front-end brand that sells them.

## Key claims

- Springkode is a transparent, sustainable fashion marketplace that has one distinct feature from most other D2C (Direct-to-Consumer) brands and ethically-curated marketplaces – it’s garments are shipped to the consumer directly from the factories that partner with the company (B2B2C).
- It was not a brand or clothing line specifically that is designed to scale, but the factories themselves.
- There is nothing particularly innovative about the fast-fashion business model, it is effectively an outsourced version of the traditional wholesale manufacturing model.
- There are hundreds of billions of garments produced every year, and the vast majority of those come from the fast-fashion business model.
- Made-to-Order fashion does completely change the value flows across the entire supply chain

---

#### **We are connecting the Dots** to create a sustainable supply chain.

Is a Factory-to-Consumer (F2C) model the gateway to scaling up a Made-to-Order model where consumers and factories are only one hop away?

We dive into the [Business Model Innovation (BMi)](https://lumosbusiness.com/business-model-innovation-bmi-defined/ "Business Model Innovation (BMi) – Defined") behind two innovative players in the space who are coming together to help scale a *more* sustainable growth model for the fashion market

# Locally-Produced Fashion Supply Chain

-   [Made-To-Order Fashion – Technological Innovation](#aioseo-made-to-order-fashion-technological-innovation)
-   [How does the Made-to-Order Fashion Business Model work?](#aioseo-how-does-the-made-to-order-fashion-business-model-work)
-   [What is the Business Model Innovation in Made-To-Order Fashion?](#aioseo-what-is-the-business-model-innovation-in-made-to-order-fashion)
-   [Made-To-Order Fashion's Competition](#aioseo-made-to-order-fashions-competition)
-   [BMi – Key Components of the Canvas](#aioseo-bmi-key-components-of-the-canvas)
    -   [Value Proposition](#aioseo-value-proposition)
        
    -   [Revenue Streams](#aioseo-revenue-streams)
        
    -   [Cost Structure](#aioseo-cost-structure)
-   [Business Model Analytics](#aioseo-business-model-analytics)
    -   [What is Business Model Innovation?](#aioseo-what-is-business-model-innovation)
-   [More Fashion Posts](#aioseo-top-3-learn-more)

![Business Model Visual - Factory-to-Consumer Fashion](/assets/2022/04/BMi-Factory2ConsumerFashion.webp)

## Made-To-Order Fashion – Technological Innovation

It was recently announced that the Farfetch founder’s other startups (PlatformE) acquired fellow Portuguese startup Springkode (*terms undisclosed)* in a deal that opens an entirely new path for the sustainable fashion market.

Recently we did a post that analyzed the [Sustainable Fashion Marketplace](https://lumosbusiness.com/sustainable-fashion-marketplace-business-model/ "Sustainable Fashion Marketplace Business Model") business model looking at the contrast between the **eCommerce model** (the typical wholesale-markup model) and the **Platform model** (*á la* Farfetch). The conclusion was that there is *some kind of Business Model Innovation* required to change the **growth model** around fashion in order to scale-up the industry.

[![Sustainable Fashion Business Model - banner](/assets/2022/04/BMi_SustainableFashion_banner.webp)](https://lumosbusiness.com/sustainable-fashion-marketplace-business-model/)

Springkode is a transparent, sustainable fashion marketplace that has one distinct feature from most other D2C (Direct-to-Consumer) brands and *ethically-curated marketplaces* – it’s garments are **shipped to the consumer directly from the factories that partner with the company** (B2B2C).

![Springkode - Portuguese Fashion startup](/assets/2022/11/BMi_F2CFashion_1.webp)

Springkode

![Portuguese fashion startup - launch in 2018](/assets/2022/11/BMi_F2CFashion_2.webp)

Springkode

> “The business (Springkode) has implemented this technology in more than 30 factories, permitting the production and transport around the world from clients who buy directly from the producers”
> 
> Observador

PlatformE was co-founded by one of [Farfetch’s founders – José Neves](https://lumosbusiness.com/business-model-canvas-farfetch/ "Business Model Canvas – Farfetch") – and two others in 2016 and has raised $16.6M in Venture Capital. It is a high-tech play towards *personalization* and *made-to-order,* working with the world’s biggest fashion houses to shift the production model and reinvent the fashion [supply-chain](https://lumosbusiness.com/business-model-trends-logistics-hub/ "Business Model Trends: Logistics Hub") to reduce waste.

![PlatformE - visual - mass customization fashion](/assets/2022/11/BMi_F2CFashion_3.webp)

PlatformE

> The new standard for made-to-order production (MTO). PlatformE is powering at scale customization, personalization and digital collections across industries. We are enabling the world’s transition to waste-free and sustainability, revolutionizing the way brands capitalize on inventory. No more dead stock.
> 
> Crunchbase

![PlatformE suite - products](/assets/2022/04/BMi_F2CFashion_4.webp)

PlatformE

While these are two different types of companies with two different business models – Springkode (**Factory-to-Consumer Marketplace, B2B2C model**) and PlatformE (**Made-to-Order, B2B model**) – the acquisition brings together two players who can build scale into the sustainable-fashion arena through both technological and [business model innovation](https://lumosbusiness.com/business-model-innovation-bmi-defined/ "Business Model Innovation (BMi) – Defined").

> “The merger permits us to accelerate the scale for a number of brands, retailers, and producers with a focus on sustainable growth”
> 
> Observador

## **How does the *Made-to-Order Fashion* [Business Model](https://lumosbusiness.com/key-components-business-model-canvas/ "Key Components of the Business Model Canvas") work?**

The best way to think about the F2C Fashion model is by imagining a *small collective of designers and garment-makers* in a given factory in Europe who are at their sewing machines. In most factories, their job is to produce garments for the world’s luxury fashion brands. In these factories, however, *the collective* takes waste material from big orders and turns into their own collection.

These garments can be ordered on an [eCommerce platform](https://lumosbusiness.com/business-model-canvas-ecommerce-dtc/ "Business Model Canvas – eCommerce DTC") like Springkode and are then shipped directly to the consumer (Factory-to-Consumer) with no middleman in-between.

Instead of working in studios and boutiques – and separating design from production, then production from sales – **the dots are connected** directly between the place the clothes are produced and the end consumer.

![Springkode - Fashion Farm to Table](/assets/2022/11/BMi_F2CFashion_6.webp)

Springkode – Fashion Farm to Table

> This is not fast fashion, and at a price 70% less than products of the same quality in high-end boutiques, it is definitely value for money, but not in a way that is currently luring Gen Z or millennial shoppers.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

**Instead of reselling dead stock materials for pennies on the dollar, these *collectives* spin them up into small batches of high-end garments.**

It’s just that these *high-end garments* don’t have a notorious brand attached to them, so they sell them for significantly less than *retail cost* that those same garments would be sold for in high-end boutiques on a *quality comparable* basis. **Prices ranged from €27 – €169 for various types of garments.**

> Ostensibly, the case could be made for reselling the 3-5% excess materials, however despite the €50 price-tag per meter, the resale value of such materials B2B is as low as 50 cents per meter, says Moreira, meaning factory owners prefer to hold on to the fabric in case it can be used for a client sample in the future. In reality, much of it eventually ends up in a landfill.  Not under Springkode’s new business model.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

Springkode built a *transparent* platform with consumers that enabled this **B2B2C business model (business-to-business-to-consumer)** to take hold. The platform indexed the brands and their respective products, created product images and videos, and helped manage the sales and invoice pipeline.

They took a *fixed commission on sales,* although how much isn’t clear. It was an eCommerce platform with more industrial backbone, ensuring that the finished good went directly from the factory it was made to the consumer who ordered it.

> The Springkode e-commerce platform allows manufacturers to sell their products and ship them straight from their factory to the consumer while dealing only with the B2B element of the transaction.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

The vision did start to seem a little bit like the ‘*[Farfetch for Factories](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/?sh=4a4d2093210a)‘* with one major difference – **no more than 50 units per design** were produced from the ‘dead stock’ materials in each batch. **It was not a brand or clothing line specifically that is designed to scale, but the factories themselves.**

This model incubated at a time when factory-level production for fashion was being outsourced to the Oriental countries, and along with that many of the **traditions of craftmanship and design in countries like Portugal.**

![Springkode - Sewing machines in Factory in Portugal](/assets/2022/11/BMi_F2CFashion_5.webp)

Source: Observador

A partnership with DHL helped to scale the logistics element of the front-end consumer brand for Springkode, even though the majority of their sales were localized regionally, compared to a platform like Farfetch that ships and offers returns globally.

![Factory-to-Consumer Business Process Visual](/assets/2022/04/LumosBusiness_F2CFashion.webp)

> It’s true that their supply chain is incredibly short—in some cases spanning as little as a couple of geographies. With 75% of sales currently in Portugal, followed by Spain, then the U.K.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

If you tie the pieces together, the Springkode business model (ie. F2C Fashion model) **disrupts the idea of a [retail brand](https://lumosbusiness.com/retail-business-model-outlook/ "Retail Business Model – 2023 Outlook")** **at its core in the era of *sustainable fashion***, an idea that fits perfectly with the vision of more decentralized, on-demand production.

> “We firmly believe that the industry will move towards more transparent and integrated business models, pushed by a new and more conscious consumer. Therefore, it made sense to connect manufacturers and consumers and work on connecting the dots.”
> 
> EcoAge

## **What is the *[Business Model Innovation](https://lumosbusiness.com/business-model-innovation-bmi-defined/ "Business Model Innovation (BMi) – Defined")* in Made-To-Order Fashion?**

![Factory-to-Consumer Benefits - Sustainability + Financial ](/assets/2022/04/BMi_Benefits_F2CFashion.webp)

> Firmly in Moreira’s sights is an international factory partnership, which will trigger the next phase of optimization of the platform and the continuing refinement of this new “B2B2C” marketplace.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

The [business model innovation](https://lumosbusiness.com/business-model-innovation-bmi-defined/ "Business Model Innovation (BMi) – Defined") itself was taking a low-value good (ie. dead stock fabrics) and turning it into a higher value good (ie. high-end garments), and *in the process* **removing the need for a wholesaler or retailer.**

The value lies in the garments themselves – the materials, the craftsmanship, the story – and not in the front-end brand that sells them. It took *slack* in the supply chain, made it productive, and created high-value goods in the process.

> The real benefit of this business model is that it capitalizes on several expensive inefficiencies in the current fashion business model, namely excess materials, factory downtime, complex supply-chains, the oversupply of stock, warehousing and waste disposal. This makes the new business model a winner in sustainability terms, as it utilizes down-time to use up excess materials and offers exclusivity direct to end consumers, with a maximum of 50 pieces made per style.
> 
> [Forbes](https://www.forbes.com/sites/brookerobertsislam/2019/06/24/is-this-new-e-commerce-store-the-farfetch-for-factories/)

Combine that with the up-and-coming ‘Made-to-Order’ *trend* that is synchronized with a philosophy in the [sustainable-fashion movement](https://lumosbusiness.com/sustainable-fashion-marketplace-business-model/ "Sustainable Fashion Marketplace Business Model") of *zero waste.* There are many adjectives that get attached to the *trends* in sustainable fashion – slow fashion, circular economy, etc – but from an economic perspective, consumers appreciate **garments that are made with a high-degree of craftsmanship, ones that are by definition *rare*.**

In the same way that Springkode limits production to 50 units per run, PlatformE saw from its inception that Made-to-Order would have both a sustainability (no waste) and exclusivity (higher value) dimension to it.

![Fashion Customization - Added Value to Consumer](/assets/2022/04/BMi_F2CFashion_7.webp)

PlatformE

PlatformE pushes a “*Order Added Value for Personalized Product Experiences*” message on their homepage. And even though there are few details as to how this works in practice, the idea behind *mass customization* at scale has to be driven by a technological engine.

*Personalization* is a trend that is driven by a business model. The concept behind the combined entity is to **scale-out an on-demand production model** whereby points of sale are connected to the manufacturer directly. Factory-to-Consumer (F2C Fashion) is not scalable unless the endpoints are connected across the network.

> Consolidating the two companies’ intellectual property, development capabilities, and networks will enable PlatformE to accelerate the scale of the number of brands, retailers, and manufacturers that focus on sustainable growth, both on the financial and environmental aspects, PlatformE said
> 
> Fibre2Fashion

## Made-To-Order Fashion’s **Competition**

> The on-demand model differs heavily from traditional wholesale manufacturing that relies on, usually seasonal, bulk orders of products which designers hope customers will buy. A problem with this form of production is that it often leads to a large amount of dead stock and product wastage. With rushed production lines to fulfill seasonal quotas, it is also possible that wholesale production can compromise on product quality.
> 
> [TechPacker](https://techpacker.com/blog/design/fashion-on-demand-manufacturing/)

Let’s assume that the main competitive business model to PlatformE going forward is *fast fashion.* There is nothing particularly innovative about the fast-fashion business model, it is effectively an outsourced version of the traditional wholesale manufacturing model.

It relies on cheap labour and mass production in third-world countries where materials can be sourced in bulk. The combination allows them to produce *economies of scale* on the production side, while selling them on popular high-street retail locales *at a discount* to luxury fashion.

*Fast fashion* can produce *fashionable* clothes for pennies on the dollar and sell them to *typically younger* consumers at a discount to retailers, yet still make huge margins. Because fast fashion also encompasses a rapidly-changing *trends cycle,* consumers buy garments every season and thus the wheel keeps turning. **There are hundreds of billions of garments produced every year, and the vast majority of those come from the fast-fashion business model.**

![Fashion - growth of market in Billions of Garments - BoF](/assets/2022/11/BMi_F2CFashion.webp)

Business Of Fashion

One could argue that the Platform eCommerce model used by platforms like Farfetch has also been disruptive to the *fast-fashion* business model, as it boosts the revenues & margins of its partner brands – luxury retailers and boutiques – and allows them to scale-up their eCommerce units. Not only has this model helped them scale up volume, but it has also helped them improve margins compared to the wholesale model.

![Wholesale vs. Digital Platforms - Margin Comparison ](/assets/2022/04/BMi_F2CFashion_9.webp)

Source: Vogue Business

Farfetch itself takes a % of ‘Brand Margin’ and ‘Retailer Margin’ (**28.8% Take Rate in Q4 2020)**. This business model has helped turn Farfetch into a luxury eCommerce powerhouse; however, only a small % of ‘Farfetch’s platform GMV’ is in the *sustainability category* (the *Positively Conscious* line*).*

![Farfetch - Unit Economics Margin breakdown](/assets/2022/03/Farfetch_canvas_image4.webp)

[Business Model Canvas – Farfetch](https://lumosbusiness.com/business-model-canvas-farfetch/)

Naturally, a founder of a category-leading platform wouldn’t build another platform to compete with their own business. PlatformE was complementary to retail luxury brands, which is in turn beneficial to Farfetch. The combination of Springkode + PlatformE **creates a new growth model for the factories through a combination of on-demand, made-to-order runs for retail brands and the creation of a more robust F2C model for consumers.**

Fundamentally, the combined entity enables the scaling-up of a certain type of sustainable, factory-led model that reduces waste and produces more bespoke garments. Whether or not this includes Springkode’s front-end marketplace for consumers – enabling them to purchase directly from the factory – is still TBD. **At scale, this would create a much different looking fashion market in the future.**

## **BMi – [Key Components](https://lumosbusiness.com/key-components-business-model-canvas/ "Key Components of the Business Model Canvas") of the Canvas**

![Icon - Business Model Canvas](/assets/2022/03/BMi-Canvas_thumb.webp)

In this new model, there are three major groups whose interests come together around this new business model: **Factories, Retail Brands, and Consumers.**

![Factory-to-Consumer Business Model - Visual Diagram](/assets/2022/04/BMi_F2CFahshion_BusinessModel.webp)

### **[Value Proposition](https://lumosbusiness.com/business-model-innovation-factory-to-consumer-fashion/ "Business Model Innovation – Factory-to-Consumer Fashion")**

![Value Proposition Icon - Business Model Canvas](/assets/2022/03/ValueProp_thumb.webp)

**What unique value does a Made-to-Order Fashion’s product or service create for customers?**

**Factories** can produce higher-value goods and likely benefit financially from the Made-to-Order model. They can also further explore how to *scale-up* their own F2C lines.

**Retail Brands\*** increase the value of the products they sell to their customers through *personalization,* and also can lower supply-chain costs related to materials and latency.

**Consumers** get the ‘*farm to table’* benefit of knowing where their products came from, along with a bespoke, personalized set of garment(s) shipped directly to their home.

\**[Purely sustainable brands](https://lumosbusiness.com/sustainable-fashion-marketplace-business-model/ "Sustainable Fashion Marketplace Business Model") may be able to scale-up their own production model*, *while luxury brands may be able to start producing more sustainable goods at better margins.*

### [Customer Segments](https://lumosbusiness.com/customer-validation/ "Business Modelling – Customer Validation")

![Customer Segments Icon - Business Model Canvas](/assets/2022/03/CustomerSegments_Thumb.webp)

**What group(s) of customers is a **Made-to-Order Fashion**** **brand** **targeting with its product or service?**

Since consumers are still the main **end-customer** of retail brands, and luxury retail brands are the main **end-customer** of factories, we would expect that the characteristics of the Customer Segments in this model would be similar to the broad trends we see in sustainability across Fashion.

Major fashion houses trying to create new *sustainable fashion lines* that can be produced on-demand in locales worldwide. Younger, more eco-conscious consumers looking to purchase clothes at a certain aesthetic and pricepoint that fit their own *sustainability ethos.*

### Customer Relationships

![Customer Relationships Icon - Business Model Canvas](/assets/2022/03/CustomerRelationships.webp)

**How does a **Made-to-Order Fashion**** **brand plan to build and maintain relationships with the customers it is serving?**

The PlatformE technology gives the retail brands a level of *connectivity* to the products being produced in the supply chain that is unique. This helps improve the overall Customer Relationship.

> End-to-end connectivity and visibility is absolutely a paramount to achieve smarter ways of developing, launching and monitoring fashion collections, capsules or drops, according to PlatformE.
> 
> Fibre2Fashion

On the consumer end, the technology that Springkode built helps to maintain the Customer Relationship between the factory and the end consumer.

### **Customer [Channels](https://lumosbusiness.com/business-model-analytics-channels-marketing/ "Business Model Analytics – Channels")**

![Customer Channels Icon - Business Model Canvas](/assets/2022/03/CustomerChannels_thumb.webp)

**What channels does a **Made-to-Order Fashion**** **brand use to acquire, retain and continuously develop its customers?**

Springkode worked with a network of factories in Portugal, while PlatformE worked with a network of global fashion brands. Springkode’s end platform was consumer facing, while PlatformE is a business application.

### **Revenue Streams**

![Revenue Streams Icon - Business Model Canvas](/assets/2022/03/RevenueChannels_thumb.webp)

**How is a ****Made-to-Order Fashion**** **brand**** **pulling all of the above elements together to create a revenue stream(s) and generate cashflow?**

In the end, the retail brand will sell its clothes to the consumer, but the entire **value chain** from order through to delivery will be *disrupted*. **Retail value** of the garments is higher, **production costs** are *theoretically* lower, **delivery costs** *may be lower*, while **material costs** may be lower. The impact on the margin should be very positive for brands, while PlatformE makes money in the middle.

![Icon - Business Model Canvas](/assets/2022/03/CanvasRightSide_thumb.webp)

*The above 5 Building Blocks represent the right side of the canvas and contribute to the [**Revenue side** of the business model.](https://lumosbusiness.com/business-model-toolkit/ "Business Model Toolkit")*

### **Key Resources**

![Key Resources Icon - Business Model Canvas](/assets/2022/03/KeyResources_Thumb.webp)

**What assets and knowledge does a ****Made-to-Order Fashion**** **brand** possess that allow it to deliver its value to customers in ways that other companies can’t?**

Combined relationship across the industry. PlatformE technology. Springkode logistics with factories. Team *synergies* after the acquisition.

### **Key Activities**

![Key Activities Icon - Business Model Canvas](/assets/2022/03/KeyActivities_Thumb.webp)

**What activities does a ****Made-to-Order Fashion**** **brand** engage in that allow it to execute its strategy and either establish a presence in the market or gain market share?**

The new acquisition is the **main key activity** for the purpose of scaling-up the model at this point.

### **Key Partnerships**

![Key Partnerships Icon - Business Model Canvas](/assets/2022/03/KeyPartnerships_thumb.webp)

**What strategic and cooperative partnerships does a ****Made-to-Order Fashion**** **brand** form to increase the scalability and efficiency of the business?**

As the new model takes hold, there will *likely* be many new partnership opportunities that emerge.

### **Cost Structure**

![Cost Structure Icon - Business Model Canvas](/assets/2022/03/CostStructure_thumb.webp)

***What are the key costs associated with running the business and how can key partnerships/resources be leveraged to reduce the cost structure?***

Technology – R&D team of engineers to continue innovation, software developers to maintain functionality of current product.

![Icon - Business Model Canvas](/assets/2022/03/CanvasLeftSide_thumb.webp)

*The remaining 4 Building Blocks come together to form the left side of the canvas, and contribute to the [Cost Structure of the business model](https://lumosbusiness.com/business-model-toolkit/ "Business Model Toolkit").*

## **Business Model [Analytics](https://lumosbusiness.com/business-model-analytics/ "Business Model Analytics – Retention")**

![Business Model Analytics - ARPU, CAC, LTV](/assets/2022/03/LumosBusinessModelling.webp)

[Modelling – ARPU, CAC, LTV](https://lumosbusiness.com/business-modelling-arpu-cac-ltv/)

This is an example of where one could *imagine* some very interesting business model analytics in the relationship between **[the business metrics](https://lumosbusiness.com/business-model-analytics-measuring-customer-value/ "Business Model Analytics – Measuring Customer Value")** and the **sustainability metrics.**

![Business Model Visual - Fashion  Factory-to-Consumer](/assets/2022/04/BMi-Factory2ConsumerFashion.webp)

On the business side, we can see that *increasing* Order Value (higher AOV) would be expected. *Lower* turnaround time and *less* waste (by default) mean a better customer experience and improved economics from a margin perspective. Where the margin is captured within the **consumer – retail brand – factory** model is *likely* determined by the platform itself.

On the sustainability side, metrics like *Average Shipping Distance* per order would be interesting to track, especially if the model evolves towards something resembling a **cluster,** where the garment is purchased, produced, and shipped within the same geographic region.

Furthermore, if some brands actually produce less garments as a result of this model, then the downstream supply chain impact on materials manufacturing could also be significant.

As the emergent model here is so new, it is hard to say what the most relevant *business model analytics* will be going forward, but **Made-to-Order fashion does completely change the value flows across the entire supply chain**, so there will most likely be a significant shift in key metrics for brands and factories alike.

This type of business model will also likely spur a large Cohort of new customers who not only have **high AOV (Average Order Values)**, but also are very loyal to these new local, sustainable fashion brands, many of whom will become part of the *new luxury* class of retail brands. This, in turn, can help get high LTV (Lifetime Value) Cohorts and grow the sustainability of their own bottom line(s).

[![Loyalty Metrics Banner](/assets/2022/03/LoyaltyMetricsLong.webp)](https://lumosbusiness.com/loyalty-metrics-customer-retention-and-valuation/)

[Loyalty Metrics](https://lumosbusiness.com/loyalty-metrics-customer-retention-and-valuation/)

#### ***What is [Business Model Innovation](https://lumosbusiness.com/business-model-innovation-bmi-defined/ "Business Model Innovation (BMi) – Defined")?***

***Innovation using the Business Model as the main mechanism, rather than product or technological innovation. Reinventing a business model – or creating a new one – is a matter of remixing the core components of a business model and developing new value propositions, revenue streams, and cost structures.***

## More Fashion Posts

[Business Model Innovation – Resale Fashion](https://lumosbusiness.com/business-model-innovation-resale-fashion/)

[Business Model Trends – Vintage Fashion Resale](https://lumosbusiness.com/business-model-trends-vintage-fashion-resale/)

[Sustainable Fashion Marketplace Business Model](https://lumosbusiness.com/sustainable-fashion-marketplace-business-model/)
