Unit economics & customer analytics
The measurement layer beneath a business model: acquisition cost, lifetime value, retention and customer-based valuation.
Analytics – Sentiment Analysis for Brands
Analytics – Is Top SEO Positioning the New Prime Retail Space?
Analytics – Menus & Restaurants
‘87% of sales from 3 items’ was the original epiphany, a phenomena that can be explained by the paradox of choice and how in many instances, less is more in the restaurant industry.
Analytics – Customer Acquisition Cost (CAC)
The CAC ultimately eats into the Gross Margin; if we end up with a thin Contribution Margin then the whole business model will be under duress.
Analytics: Fintech Customer Acquisition Cost
Customer Retention is equally as important as Customer Acquisition in Fintech.
Analytics: eCommerce Customer Acquisition Cost
the increase in Customer Acquisition Costs (CAC) for retailers and brands on eCommerce platforms means that a greater emphasis will be required in the future on Customer Retention
Community CAC (Customer Acquisition Cost)
a ‘community’ is in no way a cheap way to acquire customers when looking at the aggregated expense in general
Analytics – How Referrals Drive Growth
Overall, data shows that referrals are the best-performing Cohort across businesses over time.
Business Model Analytics – Behavioural
Behavioural Analytics can help zone in on the behaviours and motivations of the most profitable customer Cohorts for a given business.
Business Model Analytics – Channels
Channel Analytics can help zone in on where the best customers originate and how to target more of them.
Business Model Analytics – Retention
In aggregate, the Customer Value associated with a business capable of driving a continuously-increasing rate of customer Retention is massive.
Analytics – Measuring Customer Value
Increasing revenues, boosting margins, or increasing operational efficiency are simplistic ways to assess a business model; whereas looking at it through the lens of Customer Value can lead to powerful insights that unlock the full potential of any business into the future.
ARPU, CAC, LTV
Unit Economics is at the absolute heart of this process.
Business Model Analytics
If there are data points that sit beneath the metrics, that data can be analyzed and repurposed to drive the metrics that ultimately affect top-line revenue and bottom-line profits.
Loyalty Metrics – Customer Retention and Valuation
customer loyalty is a future performance indicator
Finance – CBCV
the CBCV valuation model is a relatively novel and innovative way to value publicly-traded companies