Commerce, retail & social selling
Retail and eCommerce models, and the shift of selling into social, live and video surfaces.
The Farfetch Turnaround Strategy
Farfetch is back and this may only just be the beginning of the turnaround.
Connected Commerce & Retail Media’s Boom
The Retail Media Boom is the catalyst for the dawn of the Connected Commerce model.
The Live Shopping / Video Commerce Intersection
Arguably what is holding live shopping back is a lack of distribution.
Retail Media and The Future of Advertising
Retail Media is on the rise in a multitude of ways as the media business model merges with the retail business model.
Business Case for Video Commerce – D2C Brands
Video commerce is the perfect conduit to bridge the gap from where we are today in eCommerce – static images and text – towards a more dynamic future that incorporates multiple experiential layers in a seamless experience.
The Live Commerce Playbook
Category leaders will emerge from those who can successfully execute a Live Commerce strategy at scale in the mid-term.
Shoppable Video & Flipping the Funnel
Retail, Experiences & Social Selling
Luxury, CAC & The Next Farfetch
It is more likely that the innovation comes around ‘live commerce’ where exponential gains can be made for those who can execute in creative and efficient ways.
Live Commerce, Influencers & Conversion
It seems like the ability of Influencers and Creators to resonate with their respective audiences is more valuable than elaborate sets, or money invested into the props of a live event.
Social Proof, Reviews & Video Commerce
the point is there is more than reviews when it comes to selling online
Web 3, Wallets & Social Commerce
Brands, Digital Ads & Social Commerce
Home Shopping Network (HSN) – Business Model Case Study
the business model of the Home Shopping Network was a hybrid eCommerce-Live Shopping model
Social Commerce Business Model Canvas
Social commerce is not social media, it is the next iteration of the eCommerce market due to demand for more immersive online experiences, along with the fusion between video technology and payments.
Social Commerce Agency
Is Social Commerce the next eCommerce?
there is strong evidence that, in terms of growth rates, Social Commerce is likely to be the next eCommerce, similar in vein to what we saw in the mid 2010s.
Business Model Canvas – eCommerce DTC
The CAC (Customer Acquisition Cost) is the core of the eCommerce business model.
Faire Business Model Canvas
Faire is a B2B wholesale marketplace that is shaking-up local retail to make it easier for brands and retailers to discover one another and transact.
Avon Business Model + Social Selling
Social selling will likely intensify in the future, but not until brands like Avon emerge, as the model requires brand legitimacy and equity as a key component to driving sales under this type of model.
Business Model Trends – Vintage Fashion Resale
Business Model Innovation: Made-to-Order Fashion
The value lies in the garments themselves – the materials, the craftsmanship, the story – and not in the front-end brand that sells them.
Sustainable Fashion Marketplace Business Model
selling sustainable clothes is one thing, but building a sustainable business model is a whole other thing
Retail Innovation & History – Woolworths
Born in 1852, Frank Winfield Woolworth (F. W. Woolworth) radically reinvented retail in the late 19th and early 20th century, becoming one of the most revered entrepreneurs in American history at the time of his death in 1919.
Business Model Innovation – Resale Fashion
Resale is, in effect, a major business model innovation (BMi) for the retail sector.
Business Model Canvas – Shopify
Business Model Canvas – Farfetch
Farfetch is an online luxury fashion retailer, a company that pioneered a tech-driven model that doesn’t rely on owning inventory.
Business Model Canvas – Fashion 2.0